Video Find: Chevrolet Finds New Roads in Ad With 2014 Corvette, Impala
Whether you love it or hate it, Chevrolet’s “Find New Roads” ad campaign is in full swing with a new 90-second video featuring the all-new 2014 Corvette and 2014 Impala. Also starring in the ad is the Volt plug-in hybrid, Sonic hatchback, Spark city car, and a robotic dog.
First we see the robotic dog chasing a young girl toward a Volt where her parents are waiting. As they begin to drive, the scene shifts to several young women dressed in bright colors going shopping in matching Spark city cars. Next, a Sonic hatchback does skateboard tricks through a warehouse district.
As Frank Sinatra’s “Fly Me to the Moon” begins playing, a man in a tuxedo drives his 2014 Impala to the country club. Come nightfall, the 2014 Corvette rips through the city, avoiding obstacles, as it’s chased by a low flying aircraft in a scene that would be home in any action thriller. The commercial goes full-circle, as the family in the Volt stop on a dirt road where a curious deer approaches the environmentally friendly car to get a closer look at the girl and realistic robotic dog.
In the video, Chevrolet says it currently has the best lineup of vehicles it has ever had. Do you agree? Share your thoughts below.
By Jason Udy