Updated J.D. Power APEAL study shines on VW Group, Chevy
J.D. Power has just revealed the results of its 2013 APEAL Study, which looks at which brands have the most appealing cars based on sales figures, dealer inventory, brand loyalty, transaction and trade-in prices. The study was revamped for 2013, and places a larger focus on the new tech and infotainment options available to customers. All told, study participants gauged their vehicles on 77 different attributes, delivering a score out of a 1,000 points.
The Volkswagen Group had the greatest success of any corporation, topping the APEAL rankings with the Audi Allroad, Porsche Boxster, Porsche Cayenne, VW GTI and Passat. Chevrolet had the highest number of awards for a single brand, though, with the Avalanche, Sonic and Volt all taking home a prize.
The best brand overall was Porsche, which scored 884 out of a possible 1,000 points. The top Japanese brand was Lexus with a score of 847, while the top American brand was Cadillac, at 841. The best mainstream brand was Ram, which received a very respectable 817. The industry average for this year’s study was 795, with 16 brands, all of which were mainstream, falling below the average.
There were a few surprises for the individual model awards, as well. The Buick Encore took the sub-compact CUV class, while the Ford Mustang was the winner of the mid-size sporty car segment. The Lincoln MKZ beat out the BMW 3 Series, Cadillac ATS, and a spate of others to capture the compact premium car segment. Finally, the redesigned Land Rover Range Rover was the first vehicle outside of the large premium car segment to net the highest overall score. For more details, scroll down to read the official press release.