Top 10 March Sales Surprises: Big (and Small) Sales From Unexpected Places
3,538 People Wanted a New 84-Horsepower Car Last Month
Infotainment! Luxury car features! Technology! We hear all these buzz words time after time because there’s a notion that the buying public wants all of the sophistication of a Mercedes-Benz S-Class at any price point. What we’re seeing is that it’s not unusual to find a $20,000 subcompact anymore. Chevrolet bucked the trend, offering up the $13,000 Spark with a measly 84 horsepower from its 1.2-liter engine. And you know what? They’re everywhere. Chevy sold 3,538 of them last month, comparing closely to the Fiat 500 (3,807) and trouncing the Scion iQ (383) and Smart Fortwo (929). If Mitsubishi plays its cards right with the upcoming Mirage, this could be one hot segment of beater cars.
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By Jacob Brown