Studs and Duds: 2013 North American International Auto Show
Dud: 2014 Kia Cadenza
We are sure that the 2014 Kia Cadenza will be a very pleasant car to drive. We’re sure it will satisfy those who buy it. We know this, because we’ve already driven the Cadenza. It was just called the 2013 Hyundai Azera at the time. And that’s why we have a problem with the Cadenza. Kia and Hyundai are corporate cousins. Like many companies with similar arrangements, they share technology and engineering. The problem is that Kia is supposed to be the more youthful and sporty brand, while Hyundai is more upscale and sophisticated. So why introduce what is essentially the same car, a year after Hyundai? To us, the Cadenza strikes us as too “me too” for a brand that’s supposed to be different from Hyundai. Rather than just duplicate Hyundai’s efforts, Kia should be breaking new ground; more cool and funky Soul, less we-have-a-big-sedan-too Cadenza.