Small SEMA Show Specials: Custom Chevy Spark, Sonic, Cruze Concepts Previewed

Chevrolet wants to make a big impact on the SEMA show with its small car lineup, which includes the 2013 Chevrolet Spark, 2013 Chevrolet Sonic, and 2013 Chevrolet Cruze. While some may be surprised Chevrolet brought to the U.S. the ultra-small Spark, the initial response has been strong, and it’s a central player in the automaker’s SEMA show presence. Another significant debut is of the Z-Spec brand, a line of aftermarket accessories that will be available for purchase and installation from Chevrolet dealerships.

Chevrolet says that the Sonic and Spark Z-Spec concepts could lead to limited-edition production models — a good idea if the automaker wants to maintain interest levels in the two small cars in the next few years.

“The content, colors and performance of each concept is being evaluated for possible production as Chevrolet continues to seek new ways to give customers more choices,” said Chris Perry, vice president of Chevrolet marketing, in a release.

Chevrolet Spark Z Spec concept front view 300x187 imageChevrolet Spark Z-Spec concept

Many of the accessories on the Chevrolet Spark Z-Spec concept can be found at Chevrolet dealers, and help bump up the subcompact car’s curb appeal, even with the 15-inch concept wheels. Though a Spark with too many aftermarket parts may cost as much as a nicely equipped Sonic, the Spark concept does show what’s possible on the car, which probably doesn’t have a high profit margin before options and accessories.

The full list of parts from Chevrolet:

Chevrolet Accessories ground effects kit (body color)
Chevrolet Accessories Z-spec grille with Carbon Flash-painted surround
Grille surrounds, headlamp housings, fog lamp bezels, belt moldings and rear diffuser painted Dark Argent
Z-Spec body graphics in matte black
Chevrolet Performance licensed front lowering coil-over springs and rear adjustable springs
Concept 15×6-inch split-spoke wheels in Dark Argent with Salsa Red inserts and tire stripes
Lowered ride height
Seats trimmed with Salsa Red inserts
Front door and instrument panel inserts in Salsa Red
Chevrolet Accessories stainless steel pedal covers and sill plates
Chevrolet MyLink color touch screen.

Chevrolet Sonic Z Spec 1 concept front view 300x187 imageChevrolet Sonic Z-Spec 1 concept

We’ve seen this Sonic’s Synergy Green paint job on the Camaro, but the compact Chevy sedan has more to offer than flashy paint. A Borla exhaust system, upgraded brakes, and a suspension kit increase performance while there are plenty of other accessories to make sure this Sonic turns heads.

The full list of parts from Chevrolet:

Chevrolet licensed accessories Borla exhaust system
Lowered ride height, with Chevrolet Performance concept suspension kit, including lowering sprints and performance dampers
Chevrolet Performance concept brake kit, featuring four-piston front disc brake calipers with 16-inch rotors
Eighteen-inch split-spoke wheel design with Synergy Green insert
Sonic RS rear spoiler in Ashen Grey
Ashen Grey Metallic Z-Spec stripe and logos
Chevrolet Accessories ground effects kit
Mesh-style upper and lower grilles in Piano Black with Ashen Grey surrounds
Chevrolet Accessories stainless steel pedals
Chevrolet Accessories stainless steel sill plates
Jet Black and Titanium interior with Chevrolet Accessories stainless steel pedal covers and sill plates
Chevrolet MyLink color touch screen
Chevrolet licensed accessories Sub and Amp Kit, with KICKER 200-watt DSP amp and 200-watt powered subwoofer.

Chevrolet Sonic Z Spec 2.5 concept rear side view 300x187 imageChevrolet Sonic Z-Spec 2.5 concept

No, the 2.5 doesn’t signify that this Sonic has the Malibu’s 2.5-liter I-4 engine, as far as we can tell. What the Sonic Z-Spec 2.5 does have is special Abalone White Tricoat paint, a black interior with orange accents, and a body kit that appears to make the most of the four-door’s styling.

The full list of parts from Chevrolet:

Abalone White Tricoat exterior color with Z-Spec graphics
Unique ground effects package and lower fascia extensions
Chevrolet Accessories rear spoiler
Galvano Silver accents on the grille surround, fog lamp bezels door trim and wheels
Tinted headlamps and fog lamps
Concept 18×7.5-inch wheels in Galvano Silver with Signal Red edges
Jet Black leather-trimmed interior with Orange Crust leather inserts and orange accent stitching
Orange anodized and Piano Black interior trim plates
Jet Black Leather-, Jet Black Suede- and Orange Suede-wrapped door panels and instrument panel with Orange accent stitching
Jet Black perforated leather-wrapped steering wheel
Chevrolet Accessories stainless steel pedal covers
Chevrolet MyLInk color touch screen
Chevrolet licensed accessories Sub and Amp Kit, with KICKER 200-watt DSP amp and 200-watt powered subwoofer
Lowered ride height, with Chevrolet Performance concept suspension kit, including lowering sprints and performance dampers
Chevrolet Performance concept brake kit, featuring four-piston front disc brake calipers with 16-inch rotors
Chevrolet Performance concept single-piston rear brake calipers with Sonic RS rotors
Chevrolet Performance concept cold-air intake kit
Chevrolet licensed accessories Borla exhaust system.

Chevrolet Cruze Upscale concept rear view 300x180 imageChevrolet Cruze Upscale concept

Though we figured an upscale Chevrolet Cruze was a Buick Verano, the Cruze Upscale concept has a brown leather interior, 19-inch wheels finished in a color called “Black Ice,” and an appropriately muted Burnished Brandy Metallic exterior color.

The full list of parts from Chevrolet:

Unique ground effects package with rocker and fascia extensions
Black Ice bright-accented exterior trim
Tinted headlamp and fog lamp lenses
Dark-tinted windows
Custom 19×8.5-inch aluminum wheels finished in Black Ice
225/40ZR19 Bridgestone Potenza S-04 tires
Seats trimmed in Loft Brown leather
Loft Brown and DK Atmosphere leather-wrapped steering wheel
Yellow accent stitching on the seats and steering wheel
Dark Liquid Palladium high-gloss interior trim plates
Door panels and instrument panel with Loft Brown and DK Atmosphere leather wraps and DK Atmosphere paint
Adjustable coil-over suspension kit
Four-piston front brake calipers with two-piece vented and drilled rotors
Two-piston rear brake calipers with vented and drilled rotors.

Chevrolet Spark Sinister concept front view 300x178 image

Chevrolet Spark Sinister concept

The Spark Sinister concept has a well-coordinated black-with-red exterior and cool bow tie graphics, but it’s that huge rear spoiler that catches our attention. The Spark has fender flares and 18-inch wheels, as well as a lowered ride height and a bold body kit.

Also at the SEMA show, Chevrolet has a Spark decorated to match participants of The Color Run 5K races, as well as a ‘Pink Out’ Spark Cancer Awareness concept whose purpose and modifications (pink everywhere you look) are obvious.

Which Chevrolet Spark, Sonic, or Cruze SEMA show concept is your favorite?

Source: Chevrolet

By Zach Gale