2014 Chevrolet Silverado in new

The marketing of the 2014 Chevrolet Silverado has begun, and The Bowtie has gone all ‘Hearlandia’ with a new campaign called “Strong.” The effort is anchored by a song called Strong, written and performed by country singer Will Hoge as the anthem for the truck and the campaign. Keeping things (kinda) real, Chevrolet says most of the people appearing in the first ad are real Chevy owners, not paid actors.

The initial spot airs July 4 in Texas, then will make its way to other parts of the country later this month. If you’re smitten with the tune, it will eventually be available for download. For now, you can check out the broadcast spot, the extended commercial and the music video in the videos below, as well as a press release announcing the beginning of the campaign.

By Jonathon Ramsey