Report: Drivers Don’t Want Facebook, Twitter in their Cars – Do You?
Automakers would have you believe that Generation Y is much more interested in Facebook, Twitter, YouTube, and doing hipster things with their friends than driving a car. What else besides the economy could explain why Gen Y isn’t buying cars? Automakers have looked to appeal to younger generations by designing cars, trucks, and SUVs with infotainment systems that include social media apps like Facebook and Twitter. According to a recent report, however, drivers may not actually want Facebook or Twitter in their vehicles.
The Detroit Free Press reports that previously unpublished research from technology consultants Gartner show that consumers are interested in apps for their vehicles, but only if they’re somewhat related to driving. That means apps showing real-time weather forecasts, parking availability, and traffic are of much more interest than Facebook or Twitter, which ranked among the lowest of priorities for drivers.
A Gartner analyst said at the Telematics Detroit 2012 conference that the three biggest consumer “wants” are voice-recognition systems, navigation, and automated crash notification systems like GM’s OnStar system, the paper reports. Buyers are also willing to pay more to be more connected in their vehicles for things like Pandora internet radio, but not technology unrelated to the driving experience.
That hasn’t stopped some automakers from trying to integrate social media into their vehicles. Chevy had a commercial featuring the Cruze and its ability to check Facebook via OnStar. Other automakers like Mercedes-Benz and Toyota are launching new systems to make their drivers more connected than ever.
While we can get behind the integration of apps that have a direct connection to driving (and even a few that don’t, like internet radio), in-car social media strikes us as unnecessary. What do you think? Sound off in the comments below.
Source: Detroit Free Press
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