Out of Juice: Electric Version of Opel Adam Cancelled for Cost Reasons
Plans for an electric version of the Opel Adam have been axed, according to Automotive News. High costs have reportedly forced Opel executives to abandon the EV subcompact, which made it to the prototype stage using tech from the upcoming Chevrolet Spark EV.
“It was a business decision,” said Dieter Metz, the Adam’s chief engineer, to Automotive News. “We could not charge the customer the price needed to make it work on the cost side.”
Because EV tech is so expensive, having an EV version of a subcompact would raise the price point to a level beyond what customers would be willing to pay, according to Opel’s head of sales and marketing Alfred Rieck. Until EVs become more popular and more electric cars are sold, prices will remain high, Rieck suggests. Considering the 2013 Scion iQ EV is limited to 90 cars and will only be shared with universities and car-sharing companies, Toyota might agree. Read our thoughts on the issue in this blog.
The non-EV Opel Adam is still on track for a European on-sale date of January 2013, and will compete with other small, stylish cars like the Fiat 500 and Mini Cooper. The Adam will initially come equipped with a 1.2-liter or 1.4-liter I-4 engine, but a turbocharged 1.0-liter unit is planned for later in the year. The Chevrolet Spark EV will arrive in the U.S. and other markets in 2013, but so far, GM has no plans to bring the Fiat-fighting Adam to our shores.
Source: Automotive News (Subscription required)