June 2013 Sales: Best Month Ever? Depends on Who You Ask
A number of automakers have reason to celebrate last month’s sales numbers. June 2013 saw several automakers continue 20- and 30-month sales streaks. Porsche saw its best month in the U.S. since coming here in 1948 or so. With very few exceptions, the market was up as a whole. And those brands that didn’t see overall upticks like Land Rover had a few standout products; in Land Rover’s case, the new full-size 2013 Range Rover.
As many new vehicles are just entering the market without much of an advertising push yet, it will be interesting to see how their sales grow with regard to the brand as a whole over the next few months. Cadillac, for instance, is selling about as many ATSs and CTSs as it did with CTSs last year alone. The hope for the brand is that when the new, larger, and more expensive next-generation CTS hits showrooms this fall, more customers buying the current CTS will flock to the smaller model and a new segment of shoppers will open up to Cadillac as it aims directly at Mercedes-Benz and BMW with the next car.
Below are the big numbers, with very few unhappy campers, might we add. Now that we’ve completed the first month of summer, let’s see how the trend continues over the warm months.
|Automaker||June 2013||June 2012||Change||Adjusted DSR||Best-Selling Model|
|Land Rover||3,468||3,602||-134||-4.0%||Range Rover|
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By Jacob Brown