J.D. Power Announces 2013 APEAL Study Results
J.D. Power is most famous for its annual quality awards, but the marketing firm also conducts a study called APEAL (Automotive Performance, Execution, and Layout), which measures owner satisfaction in terms of vehicle design and performance. The results of this study are out for 2013, and the big winner is the Volkswagen Group, whose Porsche and Audi brands came in first and second overall, respectively. Filling out the top brands were BMW, Land Rover, and Lexus in third, fourth, and fifth, respectively. The highest-ranked non-premium brand was Ram in 11th place overall.
Volkswagen Group brands also had the most top ranked models, taking home five spots among the 23 segments including the 2013 Audi Allroad for best compact premium CUV, the 2013 Porsche Boxster for best compact premium sporty car, the 2013 Porsche Cayenne for best midsize premium CUV, the 2013 Volkswagen GTI for best compact sporty car, and the 2013 Volkswagen Passat for best midsize car. General Motors was not far behind with four top-ranked models, including the 2013 Buick Encore for best subcompact CUV, the (now discontinued) 2013 Chevrolet Avalanche for best large light duty pickup, the 2013 Chevrolet Sonic for best subcompact car, and the 2013 Chevrolet Volt for best compact car. The model with the highest J.D. Power APEAL score overall was the 2013 Land Rover Range Rover.
The APEAL study takes into account feedback from owners on 77 attributes to calculate an overall vehicle score out of 1000. This year’s study found that not only did top-scoring models have higher than average transaction prices, but these models resulted in increased brand loyalty and sold more quickly than average as well.
Take a look at the full list of individual model winners below.
Source: J.D. Power
Audi Allroad–Compact Premium CUV
BMW 5 Series–Midsize Premium Car
Buick Encore–Sub-Compact CUV
Chevrolet Avalanche–Large Light Duty Pickup
Chevrolet Sonic–Sub-Compact Car
Chevrolet Volt–Compact Car
Dodge Charger–Large Car
Fiat 500–City Car
Ford F-250/F-350 Super Duty–Large Heavy Duty Pickup
Ford Mustang–Midsize Sporty Car
Kia Soul–Compact Multi-Purpose Vehicle
Land Rover Range Rover–Large Premium CUV
Lexus LS–Large Premium Car
Lincoln MKZ–Compact Premium Car
Mazda CX-5–Compact CUV
Mercedes-Benz SL-Class–Midsize Premium Sporty Car
Nissan Armada–Large CUV
Nissan Murano–Midsize CUV
Porsche Boxster–Compact Premium Sporty Car
Porsche Cayenne–Midsize Premium CUV
Volkswagen GTI–Compact Sporty Car
Volkswagen Passat–Midsize Car