GM Struggles to Boost Chevrolet Volt Sales
This month, General Motors is offering large cash incentives on the 2012 and 2013 Chevrolet Volt. The automaker has placed a $4,000 cash incentive with the 2013 model and a $5,000 cash incentive on the 2012 model. These incentives are in addition to the $7,500 U.S. tax credit.
According to the Automotive News data bank, dealers had an astounding 188-day supply of Chevrolet Volts in stock as of last month. Overall sales for the vehicle were down more than 4 percent. The Volt has never been a high-selling vehicle and has ended up costing the company more money than it brings in.
The reason for the incentives is to boost sales and get rid of the backlogged inventory. Right now, GM is in the middle of its biggest production launch of the year, and with the Volt sales weighing heavily in the back of its mind, it is doing everything possible to make the Volt more appealing to increase sales numbers.
Source: Automotive News
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