GM says young people like Chevy Spark because it’s efficient, cheap
General Motors is touting some numbers it has, showing that its venture into the low-priced, high mileage mini-car segment seems to be paying off by bringing in young and female buyers who’ve never owned a Chevrolet before. Since launching in the summer of 2012, the 2013 Chevrolet Spark has sold more than 12,000 units. GM’s internal early buyer data show that 29 percent of the buyers are under 35 years old, 51 percent are female and nearly 54 percent are conquest sales, which means that they’re new to the brand.
On top of the EPA-estimated highway fuel economy rating of 38 miles per gallon, General Motors is emphasizing other perks that the four-passenger, five-door hatchback Spark has to offer. There’s the lowest starting MSRP in the mini-car segment and more passenger and cargo room than competitors like the Scion iQ and Fiat 500. Spark is also the only mini car to offer the MyLink Radio touch screen infotainment system.
More interesting to us is the fact that the Spark will be GM’s second plug-in product. The 2014 Chevrolet Spark EV will be priced under $25,000 with tax incentives. When it rolls out, the Spark EV will be available for sale in California, Oregon, Canada, South Korea and other global markets. We’ll see if the kids these days take to the EV like they do to the gas version.
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By Jon LeSage