Current Chevrolet Impala Model Lasts Another Year; Only Available for Fleets
The current Chevrolet Impala will remain on the market, but it will only be available to fleet customers. The replacement that will soon grace dealerships will be geared for retail buyers. The 2014 Chevrolet Impala Limited fleet-only model will be produced until spring 2014, while the redesigned 2014 Chevrolet Impala that debuted at last year’s New York Auto Show will be available by the middle of this April.
The reason for extending the sales life of the current Impala is that it lets GM capitalize on the popularity among rental companies and fleet buyers who are looking for a no-frills vehicle with decent gas mileage. By doing this, Chevrolet can reposition the new Impala as a higher end vehicle, serving as the brand’s flagship.
“The Impala has become more of a fleet car over the last several years, and this allows us to continue to meet that demand for our fleet customers,” said Chris Perry, Chevrolet marketing chief during a recent media launch. Almost 75 percent of all Impala sales were to fleet buyers, but Chevrolet expects that number to nearly reverse for the redesigned 2014 Chevrolet Impala, with 70 percent of sales going to retail when it’s released.
The 2014 Chevrolet Impala will be launched during the men’s college basketball Final Four and the first week of Major League Baseball. A glimpse of the new Impala was seen in a Chevrolet commercial last month that featured other vehicles in the lineup. The first Impalas shipped to dealers will have a 3.6-liter V-6, however the base 2.5-liter, four-cylinder engine won’t be available until early summer. A hybrid version with a 2.4-liter, four-cylinder will be released later in the year.
Source: Automotive News