Chevy’s famed Bowtie still looking dapper at 100 years
The Chevrolet Bowtie, that iconic badge that’s adorned an estimated 215 million cars and trucks, is celebrating its 100th anniversary this year. The Bowtie originally debuted on the 1914 Chevrolet H-2 Royal Mail and H-4 Baby Grand.
Rumors have long surrounded the Bowtie logo’s origins, with some claiming it was borrowed from the wallpaper of a French hotel and others saying it came from Chevrolet founder Louis Chevrolet’s homeland of Switzerland. William Durant, co-founder of Chevy, even had family members say differently.
Regardless of where the logo came from, since its first appearance on a pair of 1914 models and its appearance with the Chevrolet name in a 1913 edition of The Washington Post, it’s become one of the most identifiable symbols in America, even though it has gone through a number of subtle evolutions (check out the gallery above to see what we mean). We look forward seeing it for a long time.
Related GalleryChevrolet Bowtie Evolution