Chevrolet Volt and Audi A8 Lauded in 2012 J.D. Power APEAL Study
Chevrolet and Audi should take a victory lap or two around the nearest track: J.D. Power has released the results of its yearly APEAL automotive study, and both automakers pulled ahead of their competitors in initial owner satisfaction.
J.D. Power’s yearly Automotive Performance, Execution, and Layout Study — dubbed APEAL — surveyed more than 74,000 people between February and May 2012 who had been leasing a 2012-model-year car for 90 days, and asked them about the attributes of their cars that they liked. Nicknamed the “things that go right study,” it complements the Initial Quality Study that looks for automotive problems that owners have within their first 90 days.
The APEAL study results include brand rankings and name individual models winners in their respective segments. As far as brands are concerned, there should be little surprise that Porsche, Jaguar, and BMW took top honors with scores of 887, 877, and 859 out of 1000, respectively. The top non-premium and American brand was Ford, which scored a 791. Jaguar’s second-place finish also came with a most improved award: it improved 20 points over last year, making it one of the top-three biggest brand leaps. The other two were Dodge, with a 21-point jump, and Ram, with a 19-point boost over 2011.
As far as individual cars were concerned, Chevrolet took top honors with three segment leaders. Those cars are the Sonic subcompact, the Volt plug-in hybrid, and the Avalanche large pickup (which narrowly beat the segment leader, the Ford F-150). Other multi-award winners include Audi (with nods for its A6 and A8), Mini (with its Countryman and Coupe/Roadster models getting awards), Kia (which garnered praise for its Soul and Optima), Porsche (Cayman and 911), Nissan, (the Frontier and Quest), Dodge (for the Challenger and Charger), and Ford (for its Flex and Expedition).
The Audi A8 scored an industry-high score along with top honors in the Large Premium Car segment while the Land Rover Range Rover Evoque vaulted over competitors like the Audi Q5 and BMW X3 to score top honors in the Entry Premium Crossover segment. It would seem that owners — the lucky few who can actually get their hands on an Evoque — quite enjoy their cute utes.
Source: J.D. Power and Associates
By Ben Timmins