Chevrolet Adds Three Limited-Edition Colors to 2014 Sonic’s Palette
In a bid to garner more appeal among fashion-conscious, color-reactive buyers, Chevrolet has announced it is adding three limited-edition colors to the Sonic‘s options list this year. The three colors will only be available for short periods of time, guaranteeing customers a level of rarity and specialness, and the hues won’t be available at the same time.
The first unique color to hit the Sonic is a purple-ish hue called Deep Magenta metallic; buyers can spec their Sonics with the plum color between August and October. Chevrolet says the purple was inspired by the success it saw with the Techno Pink pale pink color offered on the smaller Spark hatchback. We had no idea people actually liked Techno Pink—which gave the Spark a striking resemblance to an Easter egg—but, hey, you learn something new every day. The other two special colors set to hit Sonic buyers are Cool Blue (a “greyish, dirty blue”), which will be sold between November and March, and Dragon Green, which joins the permanent Sonic color lineup early next year.
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We think the move to add colors on a whim is a neat—and relatively simple—way to keep things fresh. Plus, Chevy’s cleverly building-in motivation for buyers to choose the limited-production colors by making them, well, limited-production.