2014 Chevy Sonic - front three-quarter view - Deep Magenta Metallic paint

When Chevrolet launched its subcompact Sonic, it made a splash with a bright paint dubbed Inferno Orange. The metallic citrus shade was a genuine retina searer, featuring prominently in the car’s early marketing efforts as its so-called ‘launch color.’ But Inferno Orange is now gone from the Sonic’s order sheets, and the rest of the car’s color palate is more traditional and – dare we say it – a bit sober.

But that’s about to change – Chevy has just announced that it will begin releasing a range of limited-edition short-term paint colors beginning with the “chromatic plum” shade seen above, Deep Magenta Metallic. The striking hue came about after witnessing the successful launch of the Chevy Spark in Techno Pink. The special paint will only be available from August through October, but Chevy hasn’t revealed if it is capping the number of vehicles it will produce in this shade.

Chevy says that Deep Magenta Metallic will be followed up by Cool Blue, a shade the company describes as “a grayish, dirty blue.” The latter will be available from November until March, and another new shade, Dragon Green, will join the Sonic’s permanent color choices sometime in the first quarter of 2014. Interestingly, the company says that a typical Chevy vehicle receives “10 to 12 color options throughout its lifecycle.” The Sonic already received a similar number of paints before Deep Magenta Metallic and it’s still relatively early in the car’s lifecycle, so clearly Chevy sees small car buyers as being receptive to a broader range of color choices.

By Chris Paukert