Archives for August 7th, 2013

Chevy moves to trademark Chevelle nameplate, but why?

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According to a report from GM Authority, General Motors has applied for a trademark on the 'Chevelle' nameplate, filing the request under the 'exterior badges for vehicles' category of the 'goods and services' section of the United States Patent and Trademark Office. And while you certainly could argue that this is simply to protect the ...