2013 New York Auto Show: Studs and Duds
Dud: 2014 Mitsubishi Mirage
Mitsubishi is at a serious crossroads with its car sales in the U.S. The company’s sales have declined steadily over the past couple years, and despite being the world’s sole source of Outlander Sport models, Mitsubishi’s prospects in the U.S. are dim. The company needs something. Something big. Something attention-grabbing. Something that isn’t the 2014 Mitsubishi Mirage. Granted, the little Mitsu’s projected fuel economy numbers look pretty good; 40 mpg is nothing to sneeze at. But other automakers have learned that fuel economy on its own doesn’t move the sheetmetal. The Chevy Spark, one of the Mirage’s closest competitors, has styling in extreme. Although we’re not huge fans of the car, the Scion iQ is at least interesting to look at. Heck, even the Toyota Prius C has clever styling touches. The Mirage is just rolling blandness that not even the car’s red paint can liven up.
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